Ariel Sim

Ariel is the Director of Design Anthropology at MaRS Solutions Lab / MaRS Discovery District. The Director of Design Anthropology is a champion of design anthropology, encouraging and training extreme empathy and curiosity for people. As Director of Design Anthropology, Ariel leads the Solutions Lab’s design ethnography practice. Ethnographic research is a vital component in every Solutions Lab project. She oversees all primary research plans and leads major lab projects through the full innovation arc. Ariel contributes vision and leadership, building qualitative and quantitative research capabilities that provide a strategic advantage for Solutions Lab in order for us to achieve maximum impact. Ariel drives business development efforts and manages major account relationships in support of Solution Lab’s mission. Ariel previously worked as an Insights Manager at Doblin Deloitte, served in Technology & Humanitarian Affairs with the United Nations in Geneva, was a Visiting Design Research Fellow with the iHub UX Lab in Nairobi, and led an R&D function for a mid-sized interpretation company. She started her career as an academic applied anthropologist.